Corner Office Back
The corner Office: Focus on double-digit volume growth
31-Jul-2017

  • Pidilite Industries (PIDI) is cautious on near-term performance, given GST implementation. While it might take a month or so to assess the impact of GST, PIDI perceives it as a positive reform for the Adhesives industry. 
  • Underlying demand remains healthy, and during our meeting, Mr Puri reiterated time and again PIDI's long-term target of delivering double-digit volume growth. He also reiterated that current margins are unsustainable, prioritizing volumes over margins.
  • While he highlighted the attractive long-term opportunity in a variety of categories, PIDI does not intend to enter Paints unless it gets a disruptive proposition. The company has a strategy of deriving 2/3rd growth from 'Growth' and 'Pioneer' categories and the remaining 1/3rd from 'Core' categories. It will continue to expand reach and make significant investments in R&D to build a strong foundation for multiple years of growth.
  • Our view: Its track record of consistent delivery on volumes and profits drives our preference for PIDI. We prefer PIDI to Asian Paints (both NEUTRAL-rated stocks), as return ratios have converged – Asian Paints RoCE has come off from mid-40s to late 20s in five years while its valuations have expanded.  Even fixed asset turns are similar now. Asian Paints’ growth moderation over the last 3-4 years also makes it relatively unattractive