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Corner Office Back

The Corner Office : Aiming to win, and not avoid losses

14-Aug-2017

Value for money, accessibility, brand, and ideal match of food and beverages are the key propositions for Westlife Development, the McDonald's franchisee for Western and Southern India
Continued rapid growth in McCafe and delivery (Westlife is targeting INR7b annual sales put together in 3-4 years) will be the big driver of incremental sales per store and margins.
The company remains confident of achieving its 2022 vision of 2.5-3x increase in sales. As recovery sets in, it expects EBITDA margin of ~15%, up from the current ~5%. The earlier peak was ~12%. With a wider and more profitable basket of offerings, EBITDA margin should cross the earlier peak.
Overall, Westlife aims to evolve into a USD1b business, up from annual sales of ~USD150m currently.
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