Motilal Oswal Financial Services sparks a conversation on the role of women in investments with its “Puch Ke Toh Dekho” Campaign

The campaign focuses on increasing the importance around the role of women in finance and investment

Mumbai, 06 March 2023: Motilal Oswal Financial Services Ltd. (MOFSL) launches "PuchKe Toh Dekho" campaign to celebrate International Women's Day. MOFSL is taking a bold step towards breaking stereotypes with this new campaign. Instead of the usual token gestures of flowers and discounts, MOFSL is igniting a conversation around the role of women in finance and investment. The campaign raises a vital question: "When we turn to women for everything, why not turn to them for investments too?" Despite the many achievements of women across various fields, they are still not commonly sought out for investment advice.

The "Puch Ke Toh Dekho" campaign is a reflection of society and aims to create awareness around the importance of women's roles in finance and investment. Motilal Oswal is proud to take this step towards empowering women and breaking down barriers in the world of finance. This campaign is a call to action for everyone to acknowledge and leverage the financial knowledge and expertise of women in their life. Along with this, Motilal Oswal is also putting spotlight on its women employees with a series of "Finspiration" videos. These videos showcase their employees'' achievements, stories, and contributions to the company's success, highlighting their strengths and resilience.

Speaking about the campaign, Varun Mundra, Vice President, Brand and Product Marketing said, "At Motilal Oswal, we believe in challenging stereotypes and creating a more inclusive world. The ''Puch Ke Toh Dekho''campaign is our way of starting a conversation around the role of women in finance and investment. We hope that this campaign will encourage everyone to recognize and leverage the knowledge and expertise of women in finance, and take a step towards creating a more equal world."

To draw attention to this issue, MOFSL conducted an on-ground survey in Mumbai to gather opinions from both men and women. Participants were asked questions such as "who helps you with investment?" and "who is your advisor when it comes to investing money?". The responses were an eye-opener, revealing how people often rely on women for life advice but overlook their expertise in financial and investment advice.

Campaign Youtube link:

https://youtu.be/dUsWxIpd_Mk

About Motilal Oswal Financial Services Limited

MOFSL is a financial services company. Its offerings include capital markets businesses (Retail broking, Institutional broking & Investment banking),Asset & Wealth Management (Asset Management, Private Equity & Wealth Management), Housing Finance & Equity based treasury investments. MOFSL employs 10,000+ employees serving to 35 lakh clients via distribution reach in 3800cities. MOFSL has AUA of Rs 3.2 lakh cr.

For further details contact:

Rohini Kute
Head, Corporate Communication, Motilal Oswal Financial Services
Mail: rohini.kute@motilaloswal.com