India's rural consumption story was stalled for last three years owing to combination of two back to back draughts in 2014 and 2015 coupled with anemic growth in Minimum Support Prices for crops . This resulted in sub-par growth for rural dependent sectors viz. FMCG, Two-Wheelers, Tractors, Rural oriented NBFCs, Seed companies. Hopes of rural recovery gathered steam in 2016 as country witnessed normal monsoon after two consecutive droughts. However, disruptive event like Demonetization over weighed on broader consumption backdrop with rural India being disproportionately impacted given higher dependence on cash