Motilal Oswal’s private equity arm, MO Alternates invests INR 225 crs/ USD 28 mn in Asian Footwears, a leading footwear brand in the country.

Delhi, October 10^th, 2022: MO Alternate Investment Advisors Private Limited (“MO Alts”), has invested INR 225 crs/ USD 28 mn for a significant minority stake in Asian Footwears Private Limited (“Asian”/ “Company”), a Delhi based footwear company specialising in a wide variety of sports shoes, casual shoes, school shoes and open footwear. Established in early 1990s, ‘Asian’ is a prominent Indian sport shoes brand built around the promise of (1) latest and trendy new designs, and (2) durability at an affordable price. EY acted as the exclusive financial advisor on this transaction.

Endorsed by legendary cricketer Virender Sehwag and official footwear partners of the Delhi Capitals cricket team, Asian is one of the most loved footwear brands in the country. Asian offers more than 500 active styles of shoes between INR 500-1,500 price points. The Company retails its products across e-commerce platforms and through an offline network of 200+ distributors and 10,000+ retailers. The current round of capital infusion will accelerate growth of the company through investments in brand, distribution, people and supply chain infrastructure.

Mr. Rajinder Jindal and Mr. Aayush Jindal, promoters of Asian Footwear said, “Our integrated business model with in-house designing team, robust manufacturing, stringent quality controls and extensive distribution has helped us become a household name in Indian middle class consumption basket. We look forward to further leveraging MO Alts team’s experience of backing category leaders and prudent capital allocation. Their prior experience of value creation in growth stage consumer brands will act as the perfect beacon to help scale the Asian brand both in India and internationally.”

Mr. Vijay Dhanuka, Director and Head of Consumer Sector at MO Alts commented, “India’s branded sports and footwear market is witnessing a rapid growth, driven by increased health and fitness awareness, higher spending on lifestyle products, shift from unbranded to branded plays, and growing preferences for casual, multi-utility shoes. Built on a strong foundation by first generation entrepreneur couple Rajinder Jindal and Kiran Jindal, and currently being led by the second generation IIT Delhi graduate, Aayush, Asian is well-positioned to become a leader in this market and we are very excited to partner with them and create a leading Indian footwear brand both for the domestic and the overseas market. What also really excites us is that emerging players such as Asian with a focus on domestic manufacturing are expected to reduce India’s dependence on imports and help achieve India’s dream of Atmanirbhar Bharat.”

About MO Alternate Investment Advisors

MO Alternate Investment Advisors Private Limited (“MO Alts”) is a subsidiary of Motilal Oswal Financial Services Limited (MOFSL), a diversified financial services group with businesses in Securities, Asset Management, Housing Finance, Private Equity and Investment Banking. MO Alts is managing both private equity and real estate funds and cumulatively manages around USD 1.7 bn between the two asset classes. The private equity vertical focuses on providing growth capital to mid-market companies across its preferred sectors of consumer, financial services, life sciences and niche manufacturing, typically in the range of INR 2,000 – 5,000 million. The private equity vertical has, in the last 16 years, made over 38 investments and has completely exited 15 investments, having delivered a gross MOIC of 5.3x (INR) and gross IRR of 25.9% (INR), making it one of the top performing platforms in India. Many portfolio companies of MO Alts have, over the years, scaled to between USD 3-7 bn companies from less than USD 100 mn at the time of investment.

For further details, contact:

Rohini Kute
Motilal Oswal Financial Services Limited Phone: +91-22-39822340
Mobile: +91-98201 96838

Aayush Jindal
Asian Footwears Private Limited Email: info@asianfootwears.com

Explore

About MOFSL

Careers

Our Businesses

Investor Relations

Media Room

Newsletter Subscription

Motilal Oswal Financial Services Limited. (MOFSL) Member of NSE, BSE, MCX, NCDEX - CIN no.: L67190MH2005PLC153397

Registered Office Address: Motilal Oswal Tower, Rahimtullah Sayani Road, Opposite Parel ST Depot, Prabhadevi, Mumbai-400025; Tel No.: 022 - 71934200 / 71934263;Website www.motilaloswal.com. Correspondence Office Address: Palm Spring Centre, 2nd Floor, Palm Court Complex, New Link Road, Malad (West), Mumbai- 400 064. Tel No: 022 7188 1000. Registration Nos.: Motilal Oswal Financial Services Ltd. (MOFSL)*: INZ000158836 (BSE/NSE/MCX/NCDEX);CDSL and NSDL: IN-DP-16-2015; Research Analyst: INH000000412. AMFI: ARN 146822;Insurance Corporate Agent: CA0579 .Motilal Oswal Asset Management Company Ltd. (MOAMC): PMS (Registration No.: INP000000670); PMS and Mutual Funds are offered through MOAMC which is group company of MOFSL. Motilal Oswal Wealth Management Ltd. (MOWML): PMS (Registration No.: INP000004409) is offered through MOWML, which is a group company of MOFSL. Motilal Oswal Financial Services Ltd. is a distributor of Mutual Funds, PMS, Fixed Deposit, Bond, NCDs, Insurance Products, Investment advisor and IPOs.etc. *Research & Advisory services is backed by proper research. Registration granted by SEBI and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors. Please read the Risk Disclosure Document prescribed by the Stock Exchanges carefully before investing. There is no assurance or guarantee of the returns. #Such representations are not indicative of future results. Investment in securities market are subject to market risk, read all the related documents carefully before investing. Investments in debt securities/ municipal debt securities/ securitised debt instruments are subject to risks including delay and/ or default in payment. Read all the offer related documents carefully. Details of Compliance Officer: Name: Neeraj Agarwal, Email ID: na@motilaloswal.com, Contact No.:022-40548085. Customer having any query/feedback/ clarification may write to query@motilaloswal.com. In case of grievances for services like Stock Broking, Research Analyst or any other services rendered by Motilal Oswal Financial Services Limited (MOFSL) write to grievances@motilaloswal.com, for DP to dpgrievances@motilaloswal.com

“Attention Investors
1. Stock Brokers can accept securities as margin from clients only by way of pledge in the depository system w.e.f. September 1, 2020.
2. Update your mobile number & email Id with your stock broker/depository participant and receive OTP directly from depository on your email id and/or mobile number to create pledge.
3. Pay 20% upfront margin of the transaction value to trade in cash market segment.
4. Investors may please refer to the Exchange's Frequently Asked Questions (FAQs) issued vide circular reference NSE/INSP/45191 dated July 31, 2020 and NSE/INSP/45534 and BSE vide notice no. 20200731-7 dated July 31, 2020 and 20200831-45 dated August 31, 2020 dated August 31, 2020 and other guidelines issued from time to time in this regard.
5. Check your Securities /MF/ Bonds in the consolidated account statement issued by NSDL/CDSL every month.
Issued in the interest of Investors"

This is to inform that, many instances were reported by general public where fraudsters are cheating general public by misusing our brand name Motilal Oswal. The fraudsters are luring the general public to transfer them money by falsely committing attractive brokerage / investment schemes of share market and/or Mutual Funds and/or personal loan facilities. Though we have filed complaint with police for the safety of your money we request you to not fall prey to such fraudsters. You can check about our products and services by visiting our website www.motilaloswal.com. You can also write to us at query@motilaloswal.com, to know more about products and services.

Disclaimer