Motilal Oswal AMC Launches New Campaign “The Growth Managers”
Mumbai, 23rd June 2025: Motilal Oswal Asset Management Company (MOAMC), India’s dedicated equity-focused fund house, today announced the launch of its integrated brand campaign titled “The Growth Managers” — a strategic initiative that showcases its dedicated approach to building high-quality, growth-oriented equity portfolios for Indian investors.
As India’s mutual fund industry continues its steep growth trajectory with assets under management (AUM) surging from about ₹15 lakh crore to over ₹72 lakh crore in the last decade, Motilal Oswal AMC has carved out a differentiated space by staying exclusively focused on equities. The AMC has leveraged its decades of equity research and disciplined investment philosophy to deliver long-term outcomes for investors.
While the mutual fund industry witnessed a 36% rise in folios over the past year, Motilal Oswal AMC grew exponentially, with a 218% increase, nearly seven times the industry growth rate. This surge reflects a rising investor preference for focused, research-backed, equity-driven solutions.
At the heart of the brand campaign lies a core belief:
“High Quality. High Growth — Benefit from Both.”
This philosophy drives MOAMC’s approach of identifying businesses with consistent earnings, strong leadership, and sound valuations, while maintaining prudent risk management. The result is a suite of portfolios built with care, conviction, and clarity.
The product campaign highlights three flagship funds: Motilal Oswal Large & Midcap Fund for a blend of established and emerging companies, Motilal Oswal Multi cap Fund for balanced diversification across market caps, and Motilal Oswal Flexi Cap Fund for dynamic, opportunity-driven investing without cap constraints.
Launching today, the six-week campaign will span digital media, print, and influencer-led storytelling. The objective is to build deeper awareness around MOAMC’s differentiated offerings and encourage informed, long-term investing among retail and HNI audiences.
Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal Financial Services, said:
"This campaign not only appropriates the ''Growth Manager'' positioning for our brand but also highlights three of our flagship funds that reflect the essence of our investment DNA. Through sharp storytelling and platform-focused rollouts, we aim to build both brand identity and investor conviction.”
Prateek Agrawal, MD & CEO, Motilal Oswal Asset Management Company, added:
"As an equity-focussed AMC, our commitment has always been to deliver thoughtfully constructed portfolios built on rigorous research. Our belief is that markets follow sustained earnings growth and portfolios built with high quality and sustained growth in earnings focus can aim for better outcomes over a period of time.
India offers several young high-growth spaces which enables the same. High growth focus results in a portfolio construct which is very different from benchmarks and hence may have differentiated outcomes vs the index. We believe our positioning and portfolio construct would appeal to long term investors. While markets can be volatile, our message is clear: High-quality high sustained growth investing aims to support favourable long term outcomes. Our campaign is about celebrating that philosophy and the trust that increasing number of investors are placing in us."
Watch the video: https://www.youtube.com/watch?v=Zo0DHH-_wgE
--------------------------------------------------------------------------------------------------------------------------------------
About Motilal Oswal Asset Management Company:
Motilal Oswal Group possesses a legacy in equities for over 3 decades. MOAMC is registered with SEBI as the Investment Manager for Motilal Oswal Mutual Fund. It was incorporated on November 14, 2008. It provides Investment Management and Advisory Services to investors and has Mutual Fund, AIFs and Portfolio Management Services business.
Source: AMFI, MOAMC
Disclaimer:
This article has been issued on the basis of internal data, publicly available information and other sources believed to be reliable. The information contained in this document is for general purposes only and not a complete disclosure of every material fact. The Stocks (If any) mentioned herein is for explaining the concept and shall not be construed as an investment advice to any party. The information / data here in alone is not sufficient and shouldn’t be used for the development or implementation of an investment strategy. It should not be construed as investment advice to any party. All opinions, figures, estimates and data included in this article are as on date. The article does not warrant the completeness or accuracy of the information and disclaims all liabilities, losses and damages arising out of the use of this information. The statements contained herein may include statements of future expectations and other forward-looking statements that are based on our current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Readers shall be fully responsible/liable for any decision taken on the basis of this article. Please refer to respective scheme documents for risk-o-meter, benchmark, and other scheme-related information
Mutual Fund investments are subject to market risks, real all scheme related documents carefully
For further details, contact:
Rohini Kute
Head, Corporate Communication,
Motilal Oswal Financial Services
Mob +919820196838
Mail: rohini.kute@motilaloswal.com