Home > media room > Press Release > details

Motilal Oswal AMC launches ''The Minimalist Investor’ Campaign

Mumbai 25-Jun-2020

Motilal Oswal AMC launches ''The Minimalist Investor’ Campaign



With all the current complexities and uncertainties around us, the minimalist lifestyle is gaining increasing acceptance. As in life, so too in investing. MAOMC has been one of the pioneers in Index Fund investing; a category with many similarities in investing approach to minimalism. They have hence come out with a campaign promoting Index Funds titled ''The Minimalist Investor''.


The campaign by Motilal Oswal is set to educate investors about the emerging Index Investing category by using the concept of Minimalist Investing.


The prolonged lockdown owing to the pandemic has led to a major behaviour and attitudinal shift in consumers. The campaign provides a demonstration of how investing can be simplified and explains how index funds are simple and frugal and how they help create wealth in the long term so Investors need not get confused with complex portfolios, the nitty-gritties of fund manager selection and also increased fund management costs


There is an innate similarity between Index Investing and the minimalism trend. Both rely on simplicity of choice, frugality in approach and are good for you over a period of time. This metaphor is what we decided to leverage to educate investors about the emerging Index Fund category in Mutual Fundssays Mr. Ramnik Chhabra, Executive Director Marketing at Motilal Oswal Financial Service Ltd.


The campaign is aimed to intrigue the new-age audience and therefore narrates through taglines that will engage viewers and provoke thoughts, like - ''Once you need less, you will have more,'' ‘''the long-term peace of less surpasses the short-term thrill of more.’ Amongst others are ''Own less. Do more.’The campaign touch points includes digital, email and WhatsApp.


Campaign Links:


Facebook Links:




Twitter Link:



About Motilal Oswal Asset Management Company:


Motilal Oswal Group possesses legacy in equities forover 3 decades. Motilal Oswal Asset Management Company (Motilal Oswal AMC) isregistered with SEBI as the Investment Manager for Motilal Oswal Mutual Fund.It was incorporated on November 14, 2008. It provides Investment Management andAdvisory Services to investors based within and outside India and having AIF’sPortfolio Management Services business, ETFs and Mutual Funds. 


Motilal Oswal AMC (MOAMC) is one of the most honoured and trusted names in equity investing. MOAMC is one of the pioneers of PMS business with over 17 years of track record. It is also one of the pioneers ofpassive funds in India through ETFs way back in 2010, Motilal Oswal Nifty 50ETF, Motilal Oswal Midcap 100 ETF, Motilal Oswal Nasdaq 100 ETF – the onlyoffshore ETF and have exclusive rights for Nasdaq.


MOAMC is one of the fastest growing Asset Management Companies in India with a unique investment philosophy, ‘Buy Right; Sit Tight’which means buying quality companies at a reasonable price and Sit Tight toride their growth cycle for a long period of time.



For further details contact:


Rohini Kute

Head, Corporate Communication,

Motilal Oswal Financial Services

Mob +91 9820196838

Mail: rohini.kute@motilaloswal.com