Home > media room > Press Release > details

Motilal Oswal Financial Services Ltd. Unveils unusual Campaign #PapaDilSe, Redefining Father''s Day Celebrations

Mumbai 15-Jun-2023

Motilal Oswal Financial Services Ltd. Unveils unusual Campaign #PapaDilSe,

Redefining Father's Day Celebrations

Mumbai, 15 June 2023: Motilal Oswal Financial Services Ltd. is set to captivate the world with its innovative Father's Day campaign, #PapaDilSe. This audio-first initiative promises to revolutionise the way we celebrate and honour the extraordinary bond between fathers and children.

On father’s day usually the focus is on sharing photos, videos and other visual experiences to cherish the memories with one’s father. #PapaDilSe campaign wants people to take a different path of audio experience which will reach to one’s soul.  

#PapaDilSe takes users on an immersive journey through the power of audio. By closing their eyes and embracing the audio content, participants will embark on an emotional rollercoaster, delving into the heartfelt stories, sacrifices, and unconditional love that fathers bring to their children's lives. Through this innovative approach, Motilal Oswal Financial Services seeks to leave an indelible mark on the hearts and minds of people around the world.

"Father's Day is more than just a date on the calendar; it's an opportunity for us to recognize the profound impact fathers have on our lives," stated Varun Mundra, Vice President, Brand and Product Marketing at Motilal Oswal Financial Services. "With our #PapaDilSe campaign, we're going beyond the traditional visual experiences and replacing them with an immersive audio journey that transcends boundaries. We want participants to close their eyes and let the carefully curated audio content transport them to a place of deep emotion, nostalgia, and gratitude. It's an unparalleled approach to look at audio as a long form content for a topical day like Father’s Day."

#PapaDilSe aims to touch the hearts of individuals from all walks of life, as the campaign's poignant audio narratives resonate with diverse backgrounds and shared experiences. By tapping into the power of emotions, Motilal Oswal Financial Services hopes to create an unforgettable and transformative campaign, one that honours the remarkable bond between fathers and their children in a way never seen before. 

To experience the heart-warming #PapaDilSe campaign and watch the awe-inspiring video, please visit here. In the spirit of celebrating fathers everywhere, Motilal Oswal invites individuals to share their own heartfelt stories and experiences on social media using the campaign hashtag #PapaDilSe, creating a global chorus of appreciation and love for fathers.

Campaign YouTube link: https://www.youtube.com/watch?v=NdSLzC9bOnU 

About Motilal Oswal Financial Services Limited: 

Motilal Oswal Financial Services Limited stands at the forefront of the financial services industry, offering an extensive array of services, including capital markets businesses (Retail broking, Institutional broking & Investment banking), Asset & Wealth Management (Asset Management, Private Equity & Wealth Management), Housing Finance, and Equity-based treasury investments. With an impressive network of over 10,000 dedicated employees serving a staggering 3.5 million clients across 3,800 cities, Motilal Oswal Financial Services boasts an incredible Assets Under Advisory of Rs 3.2 lakh crore.

For further details, please contact: 

Rohini Kute 

Head of Group Corporate Communication, Motilal Oswal Financial Services 

Email: rohini.kute@motilaloswal.com