PRESS RELEASE

Motilal Oswal Mutual Fund (‘MF’) launches Raksha Bandhan campaign with a Refreshing take on Rituals, Relationships, and Returns

Mumbai, 08 August 2025: Motilal Oswal Mutual Fund has launched a festive campaign celebrating Raksha Bandhan that highlights the emotional bond between siblings while drawing a thoughtful parallel between traditional rituals and disciplined financial habits like Systematic Investment Plans (SIPs). Set in a relatable middle-class household,the film captures the heart-warming banter between a doting mother and he rinquisitive son ,highlighting a witty yet emotional contrast between an annualritual of love and a monthly habit of investing – Systematic Investment Plans(SIPs).

The film starts with a light-hearted exchange as a mother urges her son, busy at his laptop, to get ready for Rakhi. When he cheekily insists that updating his SIPs takes priority, she smiles and reminds him that just as disciplined SIPs can help build wealth over time, annual rituals like Raksha Bandhan grow love.

Exploring the beautiful coexistence of timeless traditions and modern money habits, the campaign reinforces a simple truth: discipline plays an important role in nurturing both emotional bonds and financial journeys.

“This is more than just another festive ad,” said Sandeep Walunj, Group Chief Marketing Officer, MotilalOswal Financial Services. “It’s a reminder that the rituals we often take for granted, both emotional and financial, have the power to quietly shape our future. And what better occasion than Raksha Bandhan to celebrate the wealth of relationships? Whether it’s our rituals, relationships or investments, it’s the everyday discipline that supports their growth over time.”

Aditya Singh, AMC Marketing Lead, added, “We want to make SIPs feel as essential to our lives as thebonds we celebrate - making investing a natural part of everyday life, not afinancial chore. This campaign reflects that sentiment - whether it’s tying arakhi or starting an SIP, such small, thoughtful acts help us secure the futurewith a strong knot - one tied with love, protection, and enduring stability. At the heart of both is discipline - and it’s this discipline that plays a key role in building stronger relationships and creating long-term financial habits.”

The Raksha Bandhan campaign will airacross digital platforms, OTT, and key television networks through the festive season, reinforcing Motilal Oswal’s commitment to culturally rooted storytelling combined with responsible financial messaging. Watch the film andrediscover the beauty of disciplined love and responsible investing:

·      https://www.youtube.com/watch?v=9Rr7mA_7_4M

MOAMCTeam:

Sandeep Walunj – Group Chief Marketing Officer, MOFSL

Aditya Singh – Marketing Lead, MOAMC

Abhay Godbole - Head of Creative andCommunication Excellence, MOFSL

Kartik Shinde – Senior Manager,Marketing, MOFSL

Milind Khose – Manager, Marketing,MOAMC

Agency Details:

Production House: FeelGood Production

•   Director: Nitin Mali

•   Business Head: Rupali Pithwa

About Motilal Oswal Asset Management Company

Motilal Oswal Group possesses legacyin equities for over 3 decades. Motilal Oswal Asset Management Company Ltd.(MOAMC) is registered with SEBI as the Investment Manager for Motilal OswalMutual Fund. It was incorporated on November 14, 2008. It provides InvestmentManagement and Advisory Services to investors based within and outside Indiaand having AIF’s, Portfolio Management Services business and Mutual Funds.

https://shorturl.at/hW37D

Disclaimer:

This publication is pursuant toInvestor Education and Awareness Initiative by Motilal Oswal Mutual Fund. Thisshall not be construed as offer to invest in any financial product or Scheme.The objective of this publication is restricted to informational purposes only.All investors have to go through a one-time KYC (Know Your Customer) process.For further details on KYC, Change of address, phone number, bank details etc.list of SEBI registered Mutual Funds and redressal of complaints includingdetails about SEBI SCORES portal, visit link https://www.motilaloswalmf.com//New_Page/KYC-and-Redressal-of-Complaints/9.SMART ODR portal, visit link https://smartodr.in/login.  Investors should invest only with SEBIregistered Mutual Funds details of which can be verified on the SEBI websiteunder “SEBI Intermediaries/ Market Infrastructure Institutions.

MutualFund investments are subject to market risks, real all scheme related documentscarefully.

For Further Details Contact:

Rohini Kute

Head, Corporate Communication,

Motilal Oswal Financial Services Ltd

Mob +91 9820196838

Mail: rohini.kute@motilaloswal.com