Home > media room > Press Release > details

Motilal Oswal''s Latest Brand Film Shows How Experience Builds Expertise

Mumbai 10-Oct-2022

Motilal Oswal''s Latest Brand Film Shows How Experience Builds Expertise

The brand film has been conceptualized in-house by Motilal Oswal.
Mumbai, Oct 10, 2022: Building on the ''Think Equity. Think Motilal Oswal''s positioning of an ''equity investing expert''; Motilal Oswal Financial Services Ltd (MOFSL) has launched a new brand campaign. The essence of the campaign is based on the premise that expertise cannot be built overnight; it needs experience. With over 35 years of equity investing experience, Motilal Oswal has been through the various contours and phases of the stock market. These experiences have helped us develop equity investing expertise for investors to profit from.

In terms of execution, the signature Motilal Oswal audio track has been used for brand recall. Another unique execution approach we leveraged was using international talent from Japan and China that were directed remotely to give the film a unique flavour.

Speaking on the film, Varun Mundra (Vice President, Brand & Product Marketing said), "Motilal Oswal as a brand has stood strong for over the last three decades, experienced market more closely, been through various contours and phases of the stock market. This experience has been the cornerstone of our equity investing experience. With this film, we wanted to show people from everyday life who have developed expertise in what they do based on years of experience."

The campaign is released on TV, digital and social media.

Link : https://youtu.be/yJJZSp_y1aI

Brand Name: Motilal Oswal Financial Services
Brand Team:
-  Varun Mundra, Vice President, Brand & Product Marketing
-  Adrija Das, Senior Manager
-  Prachi Hadkar, Manager
-  Shivkumar Dhanashri, Manager
-  Prachi Pitale, Assistant Manager
Consultant: Ramnik Chhabra, Founder, The Sweet Spot

Production House: Aseem Latkar 

For further details contact:

Rohini Kute
Head, Corporate Communication,
Motilal Oswal Financial Services
Mail: rohini.kute@motilaloswal.com