home > blogs > FinancialServices
  • Why are brands so important in financial services? For one the category is fairly young. Be it banking, insurance, mutual funds or stock broking; there is a lack of knowledge among consumers about which product is better, cheaper, faster. Hence the need for trustmarks.Secondly, being intangible (with at best, a future promise of return on investment), you can’t touch/feel/enjoy financial products ..

  • In financial services everything can be quantified. The amount of money you invest, the returns you get, the fee charged; everything can be neatly put into a P&L.So in such a cut and dried world; what role would branding have? After all; isn’t branding the fuzzy, subjective discipline; the role of which cannot be quantified by anyone –the consumer or the business? There is a strong role that b..