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  • `As the markets rose higher and higher touching newer highs backed on the optimism generated by the overall business, political and economic factors; many investors were still out of the market. This was because they are fearful that the bull run has reached its peak or perhaps because psychologically it’s difficult to enter the market at higher levels when one stayed out thinking the previous hig..

  • THE TIME IS NOW! 06-Jun-2014 | 15:07By Ramnik Chhabra

    In the past 3 months, the Indian stock markets have given steller returns. The Sensex and Nifty have reached all time highs. Infact in the month of May, India has emerged as the world’s top performing stock market. 1. India to see a majority government after three decades: India has decisively voted BJP-led NDA to power at the center. Looking at the enormity of the mandate given to BJP and its all..

  • Investors today appear to be disenchanted with equities. The reasons are not difficult to gauge. Often lay investors are drawn to equities during bull market frenzies. They simply follow the herd and bet on whatever stocks are popular, without even bothering to understand the businesses the stocks represent. They begin to wrongly equate gambling with investing. When one gamble fails to pay off, th..

  • Since its inception 25 years ago; the Motilal Oswal brand has been single mindedly focused on a brand proposition of research based advice. This execution takes the idea forward in a refreshing way. To make an intangible product like broking come alive; we have used the advisor as a tangible dimension to our service. The creative idea is to use the format of a movie trailer to present the Motilal ..

  • A lot of mutual fund communication suffers from what I call the `middle path wallpaper syndrome`. What`s that? Taking the safe middle road to communication messaging. Smiling, happy faces....dreams being realised...childs education....daughters marriage....better lifestyle.... better home etc etc. Not just mutual funds...banks, insurance and even share broking advisory all fall in the same rut. Ki..

  • In the stock markets some people make money. And many make mistakes. The reason why there`s a new campaign from Motilal Oswal that helps educate investors and traders about some basic home truths of investing/trading in shares that will help avoid these mistakes. We keep telling these truths to clients when we meet them or when we present to them. Taking it onto a broader canvas was the next logic..

  • Saw 3 Idiots last week. And marvelled at the way Raju Hirani has been able to string together a series of hits. Cinema that is not only meaningful; but also connects with the masses. Pretty much like big advertising ideas. Which got me thinking- what is Raju Hirani`s advertising idea? Just as advertising ideas have different executions based on a common theme; so do Raju Hirani`s films. Any ad ide..

  • Jungle Book 10-Dec-2009 | 12:54By Ramnik Chhabra

    There are different tricks advertisers do to make their ads more appealing and cut through the clutter. One of them is the choice of the protagonist in the advertising. First; there’s the chubby baby. Goo Goo Gaa Gaa and some chubby skin show brings out the maternal instincts of every woman viewer from 16 to 60. Even men can’t help their ‘Cho Chweet’ instincts when encountered ..

  • The first thing we are taught in marketing is the 4 Ps - Product Place Price Promotion.The first thing I was taught in advertising was the Trikaya Grey 5-10 plan. Everyone knows the 4Ps; but the 5-10 Plan? Whats that? This is what it is: Simply put; the 5-10 plan states that any brand communication needs to aspire towards a rating of 10.To reach the same you need to first have a strategy( or propo..

  • Just read that Business week estimates worldwide Marketing, Advertising and Promotion spends at 1.2 trillion dollars per annum. That`s 20% higher than India`s GDP; btw. Now coming to the famous "Half of my marketing money is wasted; but I don`t know which half" quote; figuring out wasted marketing spends is a 600 billion dollar business! Marketing Efficiency experts please take..